According to Brand Finance’s 2025 Global Report, Apple retains its position as the world’s most valuable brand, with a brand value of $574.5 billion. It is followed by Microsoft at $461.1 billion and Google at $413.0 billion, highlighting the continued dominance of U.S. tech giants in global brand equity. Amazon, though slightly behind, maintains a strong fourth place with $356.4 billion, showing its resilience despite recent challenges in e-commerce and logistics. The top four brands alone account for over $1.8 trillion in combined brand value, underscoring the scale of influence wielded by major tech-driven companies.
Beyond the top four, the list reflects a broader sectoral and geographical spread. Walmart leads traditional retail at $137.2 billion, while Samsung Group holds the top spot for a non-U.S. brand with $110.6 billion. TikTok/Douyin, the only short-form video platform on the list, ranks seventh at $105.8 billion, indicating the rapid growth of media and entertainment brands. Other notable entries include Facebook, NVIDIA, and China’s State Grid Corporation, showing how both digital innovation and national infrastructure entities are shaping global brand value in distinct ways.